The Drum is launching a series looking at audio excellence, sonic innovation and voice storytelling - ideas that show the breadth of what can be done with audio. This week Spotify chooses its top 10 ideas - from creative 30 second audio spots to immersive voice games using connected devices. An immersive gaming skill allowing Westworld fans to go on their own quest for consciousness. The choices the players made determined what happens next, and how the story turns out. The campaign created by Colenso BBDO and Franklin Rd consisted of three 'full-page radio' executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail. The campaign gave Spotify Free and Premium users access to seven exclusive videos, each dedicated to different wildlife stories and endangered species from around the world. The collaboration also saw the BBC Earth podcast made available for listeners, giving them behind-the-scenes access to accounts from show producers and camera crew. The initiative included the release of an album with four tracks with ocean sounds , but created with plastic collected from the ocean. You can hear it via Spotify.
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"THE STINGING TRUTH"
Connect your Spotify account to your Last. Connect to Spotify. A new version of Last. Don't want to see ads? Upgrade Now. The fan-uploaded video , featuring the nearly eight-minute track and the now iconic press shot of the Japanese singer-songwriter, has skyrocketed to over 25 million views as it continues to be the main streaming format for the song it's not available on Spotify or Apple Music. Now, the glimmery city pop anthem that won the Internet's heart has an official music video—35 years after its release. The genre emerged during Tokyo's tech and economic boom in the '70s and '80s, drawing influence from the latest gadget crazes think, the Walkman to music reminiscent of city life disco, soft rock, and funk, to name a few. These fun, dreamy, and colorful atmospheres are brought to life by Hayashi's saturated, neon-lit snapshots of urban Tokyo. Textured with haze and grain, the music video also plays on the romantic, nostalgic factor that city pop offers today.
Pop music has a tendency to trickle back down to the underground in one way or another. Yet few styles are as strange or as storied as the 21st-century rebirth of Japanese city pop. A strain of lite, easy-listening J-pop that drew on a variety of American and Asian influences including funk, soul, disco, lounge, and even yacht rock, city pop defined the Japanese mainstream from the late 70s to the mids, even if at the time it was largely considered to be MOR muzak for yuppies. Yet beneath its plastic sheen lies a deeply sincere approach to production and songwriting that has captivated listeners around the world. As with so many other groundbreaking forms of music to emerge over the last several decades, the story of city pop can be partly traced back to the work of Haruomi Hosono. These releases helped forge a new Japanese identity in modern pop music, painting vivid, folksy pictures of life in Tokyo, and essentially creating the foundation for what would soon become city pop. In the lates, after several decades spent recovering from the devastation of World War II, Japan was entering the peak of their post-war economic miracle. Technological innovations in automated vehicle manufacturing and wildly popular consumer electronics like the Sony Walkman were establishing Japan as an economic powerhouse, and with their global influence at an all-time high, it was time for the people of Tokyo to celebrate. While beforehand, rockabilly and British Invasion-influenced genres like Group Sounds had dominated Japanese popular music, contemporary American styles such as new wave, jazz fusion, and AOR began to seep into the sounds of J-pop.